Business
7 Simple Techniques to Speed up Team Growth – TEAM AIM GO
TEAM – AIM – GO Lets Play TAG! Watch instead of read Remember playing TAG as a kid? Maybe you called the game, HAD, stuck in the mud, IT. TAG is played by a group of kids as individuals working as a TEAM, it’s energetic, fast moving, simple and FUN. When…
Read MoreWhat to put in the window
The opening – KEY INSIGHT, IF they read the first 3-4 sentences they’re more likely to read the WHOLE THING – POWER OF Curiosity This is a series of articles focused on sharing techniques and knowledge to increase revenue using public space, if you haven’t read the previous articles then please do. If you…
Read MoreMarketing your salon or spa is a complete waste of time and money!
Marketing your salon or spa is a complete waste of time and money! WHY? 80% of the clients may walk away and never return! Marketing can be hard work and expensive, research shows its up to 5-15% MORE expensive then working with people who already know your salon or spa. So why do I say…
Read MoreSTOP giving your team a retail target, it's like a road to nowhere!
If it’s a battle to get the team behind retail and your business is not enjoying 20-30-40% or more in retail revenue then I know what I would do. STOP giving the team a retail target – The team needs a DIFFERENT target! Watch instead of read I’m Caroline Turner founder of The Salon Money…
Read MoreThe Biggest Marketing Tool
The Biggest MarketingTool. I hear it so often from salon and spa owners, I need or want more clients, where would you spend your marketing money, what works? Should I use social media, magazines, website, flyers or offers, discounts? Where do I put my money? But often the simplest method of getting more clients is…
Read MoreRetail is Easy – at the right time
Retailing is easy, at the right time Retailing is easy when you know how to do it. However, if a team member doesn’t know how, it can also feel stressful, frustrating and difficult, especially if staff FEEL the pressure to hit targets with performance reviews and daily targets. And that can create the…
Read MoreWhat goes in a POP window?
The biggest investment made each year in marketing for most salons and spas is the shop front. If the business has a public presence and people passing the window it is potentially the biggest marketing opportunity and its already paying for it! If it’s paid for and can make money, big money, the question is it…
Read More