Marketing
Discounts Damage Salons and Spas
I personally hate seeing discounts in salons and spas. But I’ve heard owners say countless times discounts and coupons work for my business. Now, discounts can increase sales, and yes, discounts can increase bookings during a promotion. But in my 20 years of experience as a revenue trainer and business consultant I believe, discounts damage business.…
Read MoreWhat to put in the window
The opening – KEY INSIGHT, IF they read the first 3-4 sentences they’re more likely to read the WHOLE THING – POWER OF Curiosity This is a series of articles focused on sharing techniques and knowledge to increase revenue using public space, if you haven’t read the previous articles then please do. If you…
Read MoreMarketing your salon or spa is a complete waste of time and money!
Marketing your salon or spa is a complete waste of time and money! WHY? 80% of the clients may walk away and never return! Marketing can be hard work and expensive, research shows its up to 5-15% MORE expensive then working with people who already know your salon or spa. So why do I say…
Read MoreThe Biggest Marketing Tool
The Biggest MarketingTool. I hear it so often from salon and spa owners, I need or want more clients, where would you spend your marketing money, what works? Should I use social media, magazines, website, flyers or offers, discounts? Where do I put my money? But often the simplest method of getting more clients is…
Read MoreWhat goes in a POP window?
The biggest investment made each year in marketing for most salons and spas is the shop front. If the business has a public presence and people passing the window it is potentially the biggest marketing opportunity and its already paying for it! If it’s paid for and can make money, big money, the question is it…
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