Retail
The Biggest Marketing Tool
The Biggest MarketingTool. I hear it so often from salon and spa owners, I need or want more clients, where would you spend your marketing money, what works? Should I use social media, magazines, website, flyers or offers, discounts? Where do I put my money? But often the simplest method of getting more clients is…
Read MoreRetail is Easy – at the right time
Retailing is easy, at the right time Retailing is easy when you know how to do it. However, if a team member doesn’t know how, it can also feel stressful, frustrating and difficult, especially if staff FEEL the pressure to hit targets with performance reviews and daily targets. And that can create the…
Read MoreWhat goes in a POP window?
The biggest investment made each year in marketing for most salons and spas is the shop front. If the business has a public presence and people passing the window it is potentially the biggest marketing opportunity and its already paying for it! If it’s paid for and can make money, big money, the question is it…
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